Case Study: Delivering a fresh and engaging website for a healthy and fresh lunch delivery service.

Lunch Lady Lou creates and delivers healthy, fresh, real meals to busy people within the Sydney CBD and North Sydney. Lou, the founder is a health coach and cook on a mission to transform how we think about, prepare and eat our food.

The challenge presented to eSense:

Lou knew her website had become confusing. It had no flow and was geared towards single lunch orders. It didn’t focus enough on large orders nor the growing catering side of her business. The Shopify plugin she had was problematic to the point of becoming a never-ending headache for her.

Background and Goals presented for the project by the client:

eSense Web Design’s objective was to produce a new website for Lunch Lady Lou that was representative of her brand and vision: fresh, professional, engaging and easy to use for both staff and visitors. The site would position Lunch Lady Lou as the “go to” place for healthy corporate lunches and on site catering services.  It was also imperative to keep up and improve the business’ already excellent Google rankings.

The project needed a timely turnaround and most importantly to stay within the agreed budget.

Ultimately, the end product was a website that quickly builds trust with the individual customer or corporate clientele, inviting them to order healthy food choices from her extensive delivery menu.

The process eSense followed to give a solution:

The team at eSense Web Design followed our proven process that included:

  1. a series of intensive Discovery sessions with Lou;
  2. a thorough design phase;
  3. weekly Project Management meeting’s that allowed open and detailed discussion between the project team and Lou.

This process allowed everyone to stay on target with the project’s target market and allowed the design and content to be dynamic and engaging.

The standard one month warranty period at the end of the project also gave the client confidence in signing off once the new site was ready to go live.

The Results

Effective new ecommerce website for our lunch lady lou

eSense Web Design created and produced an attractive, informative and user-friendly website for Lunch Lady Lou, complemented by an efficient and easy to follow ordering system.

The client’s feedback

“I decided to hire eSense because from the first meeting I knew what they were talking about. I knew they could take my vision and design a website that actually worked and didn’t confuse me, my staff, and most especially my customers.

The weekly project meetings were really useful for keeping us on track. The project management was 110% fantastic and so important in creative projects like this.

Our designer Claudiu was so professional and I could see how invested he and his team were in making the site work to my standards. They were like a well-oiled machine.

 You’ve proven that great web design needs an investment and eSense can be trusted to bring a client’s ideas to life.

You delivered on your promise! Great work guys.”

Visit Lunch Lady Lou to see what we achieved with her new website. If you’re a Sydney local why don’t you try one of her delicious lunches?

If you like what you see and think it’s time to refresh your website, book a free discovery session with eSense Web Design today!


“So efficient, friendly and great to work with Marama came to my aid to help me with work where other people had let me down.
She was quick, professional, kept the lines of communication open.”

Sara Pearl –

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