Buy one Give one
For every project we start with eSense (be that a strategy package, a web project, a marketing project, etc), we make a loan to an entrepreneur in a developing country to grow their business too.
Currently, we use Zidisha to manage this. Zidisha manages direct peer-to-peer loans to business owners in developing countries. Directly connecting lenders to the entrepreneurs needing a loan – they bypass expensive local banks so the entrepreneurs pay minimal interest on the loan.
A core value of ours is a growth mindset and one of my favourite times each week is choosing a new business venture to support. Being direct lending, I can fund the great growth ideas that will continue to improve not only the entrepreneur’s life but also their community.
We never withdraw the loan money when it’s paid back. Instead, we re-lend to another entrepreneur so the effect is compounding over the years.
Some of the business owners we’ve supported through Zidisha have done some amazing things and we get to help them and watch their journey.
Take Daughty Were for instance – she owns a bakery in Kenya that now employs 11 people.
She started her business 4 years ago with just herself and a firewood oven and used loans to expand and improve – buying an electric oven (so she had even heat and a higher quality product) , then cake pans (to increase her product line), then the material to make a paraffin oven (so she could continue to bake effectively even during frequent blackouts and double her capacity when the power is on) and most recently a van so she can deliver to her customers. She really is an inspiration!
Helping businesses grow is in my DNA so apart from eSense, I’m also a professional mentor for other Digital Agency owners with uGurus. This is my effort to change the industry for the better. It’s also a great way to stay up to date with the latest and greatest at a worldwide level (which helps my clients) and an excuse to visit the states at least once a year for the annual live event (uGurus is based in Denver, Colorado)
I’m a mentor too, for She Business – a women’s business development group. Our goal in She Business is for every Australian woman running their own business to be financially secure.
Each year we do some pro-bono work for local charities, that has been everything from a complete site to free hosting for life.