A conversion funnel is like a series of steps that lead up to your desired outcome. Conversion funnels are used by marketers because they allow you more control over where visitors land on the site, what content or CTA's converts them into customers and how much money this new customer will spend. Conversion funnels is understanding the customer journey and conversion Rate Optimization (CRO) is how well users convert into customers.
“In today's competitive market, it is imperative to be at the center of your customer’s attention. The first step in doing this effectively? Uncovering their journey."
The key to a successful conversion funnel is not only understanding why you need it, but also how to build it. The current recommendation for a digital marketing conversion funnel rests on the following elements
This article by Patel* provides a good overview of each of these elements, but essentially what you must determine is the following:
- In what ways can I make users aware of my business
- How can I make them interested in what my business is offering
- Why should they want/desire the offerings of my business
- How can I make them take the step of actually attaining that offering
- How do I keep them coming back?
The awareness and interest is one component of the strategy, as is identifying what the key ingredient is that makes them take the desired action. Once they have done that though, are you able to keep all of the converted leads?
Think about your current digital marketing strategy, whether it is based on content, social media, SEO or all of the above. Are your current efforts able to drive awareness and interest in your brand? If not, how can you improve them?
And if they are successful in actually capturing interest – are your current digital marketing efforts able to sustain and retain that interest and turn into a conversion? If the answer is no, it might be time for a digital strategy overhaul.
The best way to establish and maintain a conversion funnel is to work with an expert who understands how to drive that traffic and turn into a conversion and use those strategies in a long-term.
The short-term investment in working with an expert will yield results as you can learn more about best practices and see in real-time how a conversion funnel can drive major success for your business.
What does the customer journey look like for your customers? Is it an information-rich experience or a frustrating one where they have to work hard just get what you're selling. When thinking about your audience, it's important to consider their journey and how you can provide helpful information that will help them on this path.
Are you ready to start creating your conversion funnels? Connect with eSense today for more information or how to setup an ongoing turnkey solutions.
Patel* - https://neilpatel.com/blog/how-to-build-a-conversion-funnel-that-will-triple-your-profits/