Get content noticed by writing topics associated with your industry, service and customers.
Write concise solutions to your audience.
Content marketing changes as consumers develop new habits and preferences. If no one is clicking your content, then your promotion tactics are probably outdated. Try using these tips to get your content noticed:
Good content isn’t always shareable, and shareable content isn’t always good. Some businesses tend to focus solely on quality while forgetting about promotion.
Your goal is to create good, shareable content. Remember that it will represent your brand, so you don’t want users to share something that shows you in a bad light.
Yes, one reason to practice content marketing is to increase your website traffic and get a better site ranking on Google.
When it comes to content creation, you need to put the viewers and readers first. Set SEO to the side and just think about the people you’re reaching out to.
Great content will always be shared, so think-tanking your way to providing good solutions to questions and industry-related services is a great way to get more referring domains linking to your content and ultimately being the Featured Snippet.
If you avoid the Internet for a week, you’ll miss out on tonnes of great content. Memes, GIPHs, videos, and social media posts all get buried within hours. While you can’t do anything about the people who avoid the Internet, you can improve your timing to give your posts more exposure for regular users.
A recent Business 2 Community article talks about the importance of timing. According to the article, your content needs to sync with the buyer’s journey to have an impact:
“We’ve often heard that content is king. Instead – consider that TIMING is king. And we aren’t just talking about content used during the B2B marketing phase. Once a lead is passed off to sales, when the content is presented can be a critical part of winning a new customer. You could have the best content in the world, but if it is presented too early or too late in the buyer’s journey, it simply falls on deaf ears.”
Now that you have your buyer personas created and you know what type of content you need for each stage of the journey, you’re ready to move on to the publishing part of inbound marketing. Of course, you want to publish your content on your website but you can also put links to it on your social media accounts. You can determine what social media accounts are best for your content by seeing which site gets more views and shares.
Are you ready to start creating great content or need a hand in dialing-in your process? Connect with eSense today for more information and proven strategies to get content noticed and referred.
