As a start up in the renovation space we turned to eSense Web Design to assist us with Logo design & Branding as we knew anything we came up with would need to be re-done at a later stage & conscious that you only get 1 shot at first appearances so the decision to use Marama was simple.
The consulting process cut to the core of what we do and why we’re passionate about it. It identified that our initial business name we had come up with missed our target market and wasn’t an authentic representation of Shona & I, by brainstorming a few options with Marama at eSense through her strategic questions and clever approach to ‘why’ we started and ‘what we wanted to achieve with our business, we landed with Smart Makeover which captures our strategic & calculated approach to renovating and connects with vendors and landlords alike, who are looking at getting the best Return on Investment when going to market.
The insights into brand strategy and connecting with clients through a voice that authentically represents Shona and I is an investment I’d recommend to anybody that is looking to start up or review their current branding, logo, business name etc.
Well done eSense team, you’ve saved us lost money and the pain of failing at first impressions, it’s been one of the smartest investments we’ve made.
Aaron and Shona Edwards – Smart Makeover