Our strategic design processWe build websites with a four-stage process:
- Strategy & planning
- Copy & communication
- Design & development
- Marketing, measuring and improving
Determining the reason you’re building a site is the most important part of the process—and, sadly, the one that’s most often skipped.
We look at these factors to establish a solid strategy before starting your web project:
Most web companies will leave it up to you to write your own copy. We’ve found that most of the time that leads to stress and delay, so we give you the choice of working with our content writer. Professionally written content is the easiest way to help you communicate:
This is where it all comes together. In this phase we craft your website so it appeals to your customers and meets your goals, achieving the perfect balance between form and function. Learn more about the elements of a strategic website.
Contrary to what you’ve seen in the movies, if you build it—they don’t come. (At least not always, and not straight away).
We care about your long-term success, so once we’ve built your site we can help you market to your perfect clients. We track and measure how visitors are reacting and make recommendations for continuous improvements.
“Marama was a lifesaver for our company website! We had one disastrous experience after another when trying to build our new company website and Marama came in at the end and saved the website for us. She was lovely to work with, always available when we needed help with it and happy to answer any questions that arose along the way. The entire process was seamless and we are all overjoyed at the results!
I will continue working with Marama in the future and have already happily recommended her to others.”
Felicity Roberts – arbonpublishing.com