Our strategic design processWe build websites with a four-stage process:
- Strategy & planning
- Copy & communication
- Design & development
- Marketing, measuring and improving
Determining the reason you’re building a site is the most important part of the process—and, sadly, the one that’s most often skipped.
We look at these factors to establish a solid strategy before starting your web project:
Most web companies will leave it up to you to write your own copy. We’ve found that most of the time that leads to stress and delay, so we give you the choice of working with our content writer. Professionally written content is the easiest way to help you communicate:
This is where it all comes together. In this phase we craft your website so it appeals to your customers and meets your goals, achieving the perfect balance between form and function. Learn more about the elements of a strategic website.
Contrary to what you’ve seen in the movies, if you build it—they don’t come. (At least not always, and not straight away).
We care about your long-term success, so once we’ve built your site we can help you market to your perfect clients. We track and measure how visitors are reacting and make recommendations for continuous improvements.
“I’ve recommended Marama to many a small business for particular website needs. Marama has patience to explain and a great ability to explain complex issues in a simple way with no jargon to people who don’t have a clue about websites.This is a skill many web designers lack.
When I look back at some of those business websites, they still after many years are no.1 in Google.
Sue Heins – Inspiring Women | Northern Beaches Natural Health & Wellness Cluster Inc. | Northern Beaches Business Resource Centre Inc.