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4 Web Design Tips to Improve Your Conversion Rate

4 Web Design Tips to Improve Your Conversion Rate

Sometimes it’s good to escape the minutia and remember the main purpose of web design — to convert leads. In this blog, we’ll shift the focus away from aesthetics and talk about the web design principles that optimize your conversion strategy. Go beyond logical navigation  Clear, logical navigation is a good starting goal to have… Continue Reading

Huge grant opportunity for Queensland businesses!

Huge grant opportunity for Queensland businesses!

The Queensland government is offering grants of up to $10,000 to small businesses to help them with their digital marketing.  It’s a fantastic way to get a leg up in the online world but you need to hurry as applications for this round close on the 24th of October. The Small Business Digital Grants Program… Continue Reading

5 Reliable Ways to Boost Traffic Generation for Your Website

5 Reliable Ways to Boost Traffic Generation for Your Website

One of the top goals businesses have for their content marketing strategy is generating ongoing traffic to their webpages. Yet, it’s a common problem that many brands struggle with in their marketing (Source: Backlinko). Without sufficient visitors checking out your site content, you won’t get the necessary lead conversions or sales to grow your business.… Continue Reading

5 Content Marketing Mistakes You Need To Avoid

5 Content Marketing Mistakes You Need To Avoid

Content marketing is the hot topic every business is trying to capitalise on these days. In theory, it sounds great. Customers these days are savvy, and they recognize traditional marketing when it comes their way. So they tune out, and ignore it. They don’t read newspaper or magazine ads, they change the channel on the… Continue Reading

4 Ways to Visualise Content’s Role in Your Marketing Campaign

4 Ways to Visualise Content’s Role in Your Marketing Campaign

Some of the claims about content’s function within an online marketing campaign sound outlandish to new marketers. The studies, on the other hand, show that content is indeed essential for lead generation, social media marketing, search engine optimization, and email marketing. Rather than retell the same story, we’ll throw out some non-traditional examples to help you… Continue Reading

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